Illustration of the concept of affiliate marketingImage via WikipediaAffiliate marketing is most common with commercial sites that deal in e-commerce. However, there are cases of affiliate marketing when it is not the cash sale that a website is looking for with its affiliate but marketing and advertising information.

The way the affiliate gains from this kind of marketing is usually based on the number of sales or visitors to the site. Affiliates usually work on the basis of commission which gives all the more of an incentive for them to promote the website that they are affiliating with. This is also a good deal for the merchant site because the amount of money that they are paying to the affiliate site is strictly based on performance. That is to say that, for the most part, there is no real ‘waste’ in budget when it comes to affiliate marketing.

There are a number of different kinds of affiliate marketing sites and these sites are categorized based on the affiliates, not the merchant sites. A few popular kinds of affiliate marketing sites include search affiliates, comparison shopping, personal websites, blogs and RSS feeds and Email list affiliates. A merchant site can choose from an array of affiliate marketing sites depending on the kind of business they have and the extent to which they plan on being involved with affiliate marketing. And as businesses are becoming more comfortable with the idea of online marketing and e-commerce, affiliate marketing has seen a huge boost.

Finding the proper affiliate for a website might also become quite a task. The merchant site should ensure that the site they are affiliating with is a competent one. There are affiliate programs directories that are available where merchant sites can find genuine affiliate programs. There are also a number of affiliate networks which can lead merchant websites to a pool of affiliates.

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